HYBRID EVENT: You can participate in person at Paris, France or Virtually from your home or work.

3rd Edition of International Heart Congress

June 05-07,2025 | Hybrid Event

June 05 -07, 2025 | Rome, Italy
Heart Congress 2024

Bridging economics and behavior for cardiovascular wellness

Iris Panagiota Efthymiou, Speaker at Cardiovascular Diseases Events
University of East London, United Kingdom
Title : Bridging economics and behavior for cardiovascular wellness


The pursuit of cardiovascular wellness is of paramount global concern, touching the lives of many individuals and societies. Understanding the intricate interplay between economics and behavior in the context of heart health is pivotal for crafting effective strategies to mitigate the burden of cardiovascular diseases. The presentation will embark on an enlightening journey that delves deep into the intersection of two vital domains: behavioral health economics and cardiovascular health. This multidisciplinary exploration will unravel the intricate web of factors that influence the choices individuals make in terms of heart-healthy behaviors and the economic implications of those choices.

Audience Take Away

1. Behavioral Economics of Heart Health: We will delve into the fascinating world of behavioral economics, shedding light on how cognitive biases, decision-making heuristics, and social influences shape our choices related to diet, exercise, and medication adherence. Understanding these nuances is essential for designing interventions that nudge individuals towards heart-healthy behaviors.

2. Economic Impacts of Cardiovascular Disease: A comprehensive analysis of the economic burden imposed by cardiovascular diseases on individuals, families, and healthcare systems will be discussed. This section will highlight the economic incentives and disincentives that influence health-seeking behaviors, preventive measures, and treatment compliance.

3. Policy Interventions: The presentation will showcase successful policy interventions from around the globe that have harnessed insights from behavioral health economics to improve heart health outcomes. These case studies will demonstrate the potential of aligning economic incentives with positive health behaviors.

4. Behavioral Interventions: Practical strategies for leveraging behavioral insights to promote heart-healthy behaviors will be explored. From personalized interventions based on behavioral economics principles to the role of digital health technologies, we will unveil innovative approaches to empower individuals to make healthier choices.

5. Future Directions: The presentation will conclude by outlining the future directions in the field of behavioral health economics and cardiovascular wellness. It will touch upon the potential for technological advancements, big data analytics, and global collaborations to further enhance our understanding and application of these concepts.

In an era where cardiovascular diseases remain a leading cause of morbidity and mortality worldwide, this presentation serves as a beacon of hope and knowledge. By bridging the gap between economics and behavior, we aim to inspire healthcare professionals, policymakers, and researchers to collaborate in designing impactful interventions that will lead us towards a heart-healthy global future.


Dr. Iris-Panagiota Efthymiou, has a PhD in Behavioral Health Economics from the University of Piraeus, Greece. She is a Lecturer at the University of Greenwich and the University East London, Board Member of HAPSc, As. Researcher at the Laboratory Of Health Economics and Management (LabHEM) at the University of Piraeus. She has more than 50 publications (research articles in scientific journals, chapters, and 12 books.